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The aim proposed here for any organization is for everybody to gain - stockholders, employees, suppliers, customers, community, the environment - over the long term.


When you see data, doubt [them]! When you see measurements, doubt them!


Why not make the work easier and more interesting so that people do not have to sweat?
The Toyota style is not to create results by working hard. It is a system that says there is no limit to people's creativity. People don't go to Toyota to 'work' they go there to 'think'