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The frequency of leadership going to the gemba is inversely proportional to the number of walls separating them from the gemba.
Effective leadership is not about making speeches or being liked; leadership is defined by results not attributes.
Most corporate mission statements are worthless. They consist largely of pious platitudes such as: "We will hold ourselves to the highest standards of professionalism and ethical behavior." They often formulate necessities as objectives; for example, "to achieve sufficient profit." This is like a person saying his mission is to breathe sufficiently.