Quotes By Niccolo Machiavelli
Men judge generally more by the eye than by the hand, for everyone can see and few can feel. Every one sees what you appear to be, few really know what you are.
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Since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
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When neither their property nor their honor is touched, the marjority of men live content.
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Entrepreneurs are simply those who understand that there is little difference between obstacle and opportunity and are able to turn both to their advantage.
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It is better to be feared than loved, if you cannot be both.
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It is much more secure to be feared than to be loved.
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No enterprise is more likely to succeed than one concealed from the enemy until it is ripe for execution.
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The main foundations of every state, new states as well as ancient or composite ones, are good laws and good arms you cannot have good laws without good arms, and where there are good arms, good laws inevitably follow.
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The one who adapts his policy to the times prospers, and likewise that the one whose policy clashes with the demands of the times does not.
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The promise given was a necessity of the past: the word broken is a necessity of the present.
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The question is, then, do we try to make things easy on ourselves or do we try to make things easy on our customers, whoever they may be?
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The wise man does at once what the fool does finally.
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The wish to acquire more is admittedly a very natural and common thing; and when men succeed in this they are always praised rather than condemned. But when they lack the ability to do so and yet want to acquire more at all costs, they deserve condemnation for their mistakes.
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There is nothing more difficult to take in hand, more perilous to conduct, or more uncertain in its success, than to take the lead in the introduction of a new order of things.
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